Implications of risk aversion behavior on the green product promotion strategy under manufacturer encroachment (Q2698224)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Implications of risk aversion behavior on the green product promotion strategy under manufacturer encroachment |
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Implications of risk aversion behavior on the green product promotion strategy under manufacturer encroachment (English)
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21 April 2023
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green product promotion
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manufacturer encroachment
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risk-averse behavior
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cost-sharing contract
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