Optimal targeted advertising strategies based on consumers' value attributes (Q2951256)
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scientific article; zbMATH DE number 6672329
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|---|---|---|---|
| default for all languages | No label defined |
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| English | Optimal targeted advertising strategies based on consumers' value attributes |
scientific article; zbMATH DE number 6672329 |
Statements
6 January 2017
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targeted advertising
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myopic consumer
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rational consumer
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high-value consumer
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low-value consumer
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0.7753270864486694
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0.756050705909729
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0.7486448287963867
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0.7252649664878845
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0.7226463556289673
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