CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE (Q3161571)
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English | CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE |
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CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE (English)
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15 October 2010
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web-advertising effects
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structural equation modeling (SEM)
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DEMATEL
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multiple criteria decision making (MCDM)
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network relation map (NRM)
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