Impact of an ``online-to-store'' channel on demand allocation, pricing and profitability (Q320662)

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scientific article; zbMATH DE number 6635671
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    Impact of an ``online-to-store'' channel on demand allocation, pricing and profitability
    scientific article; zbMATH DE number 6635671

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      Impact of an ``online-to-store'' channel on demand allocation, pricing and profitability (English)
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      7 October 2016
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      multi-channel strategy
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      online-to-store service
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      retailing
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      service management
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