Trash it or sell it? A strategic analysis of the market introduction of product innovations (Q3402037)

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scientific article; zbMATH DE number 5665424
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    Trash it or sell it? A strategic analysis of the market introduction of product innovations
    scientific article; zbMATH DE number 5665424

      Statements

      TRASH IT OR SELL IT? A STRATEGIC ANALYSIS OF THE MARKET INTRODUCTION OF PRODUCT INNOVATIONS (English)
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      2 February 2010
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      product innovation
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      process innovation
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      market introduction
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      innovation incentives
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