Optimal and Near Optimal Price and Advertising Strategies for Finite and Infinite Horizons (Q3968752)
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scientific article; zbMATH DE number 3791936
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| English | Optimal and Near Optimal Price and Advertising Strategies for Finite and Infinite Horizons |
scientific article; zbMATH DE number 3791936 |
Statements
Optimal and Near Optimal Price and Advertising Strategies for Finite and Infinite Horizons (English)
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1982
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near optimal price
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advertising optimization
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explicit horizon function
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infinite horizon situations
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marketing
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finite horizon
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