Optimal and Near Optimal Price and Advertising Strategies for Finite and Infinite Horizons

DOI10.1287/MNSC.28.11.1313MaRDI QIDQ3968752zbMATH OpenOpenAlexFDO

Authors Ulf Peter Welam

Publication date 1982

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.28.11.1313

zbMATH Keywords

marketingfinite horizonadvertising optimizationexplicit horizon functioninfinite horizon situationsnear optimal price

Mathematics Subject Classification ID

Operations research and management science (90B99)

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