A STOCHASTIC MODEL OF SALES RESPONSE TO ADVERTISING (Q4196229)

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scientific article; zbMATH DE number 3635805
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A STOCHASTIC MODEL OF SALES RESPONSE TO ADVERTISING
scientific article; zbMATH DE number 3635805

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    A STOCHASTIC MODEL OF SALES RESPONSE TO ADVERTISING (English)
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    1977
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    Stochastic Model
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    Advertising
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    Marketing
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