Selling to strategic and loss‐averse consumers: Stocking, procurement, and product design policies (Q4632897)

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scientific article; zbMATH DE number 7049609
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Selling to strategic and loss‐averse consumers: Stocking, procurement, and product design policies
scientific article; zbMATH DE number 7049609

    Statements

    Selling to strategic and loss‐averse consumers: Stocking, procurement, and product design policies (English)
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    2 May 2019
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    strategic and loss-averse consumer behavior
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    bounded rationality
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    S-shaped loss-averse utility
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    agile supply chain
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    marketing-operations interface
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