Selling to strategic and loss‐averse consumers: Stocking, procurement, and product design policies (Q4632897)
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scientific article; zbMATH DE number 7049609
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Selling to strategic and loss‐averse consumers: Stocking, procurement, and product design policies |
scientific article; zbMATH DE number 7049609 |
Statements
Selling to strategic and loss‐averse consumers: Stocking, procurement, and product design policies (English)
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2 May 2019
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strategic and loss-averse consumer behavior
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bounded rationality
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S-shaped loss-averse utility
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agile supply chain
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marketing-operations interface
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