Selling to strategic and loss‐averse consumers: Stocking, procurement, and product design policies (Q4632897)

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scientific article; zbMATH DE number 7049609
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    Selling to strategic and loss‐averse consumers: Stocking, procurement, and product design policies
    scientific article; zbMATH DE number 7049609

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      Selling to strategic and loss‐averse consumers: Stocking, procurement, and product design policies (English)
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      2 May 2019
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      strategic and loss-averse consumer behavior
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      bounded rationality
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      S-shaped loss-averse utility
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      agile supply chain
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      marketing-operations interface
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