Suppliers' competition and manufacturer's product mix: the role of ingredient brand (Q496105)
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scientific article; zbMATH DE number 6482998
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| English | Suppliers' competition and manufacturer's product mix: the role of ingredient brand |
scientific article; zbMATH DE number 6482998 |
Statements
Suppliers' competition and manufacturer's product mix: the role of ingredient brand (English)
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17 September 2015
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ingredient branding
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brand awareness
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product mix
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pricing
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supply chain
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game theory
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