Strategic Manufacturers in Online Cash-Back Shopping (Q5024912)
From MaRDI portal
scientific article; zbMATH DE number 7467531
Language | Label | Description | Also known as |
---|---|---|---|
English | Strategic Manufacturers in Online Cash-Back Shopping |
scientific article; zbMATH DE number 7467531 |
Statements
Strategic Manufacturers in Online Cash-Back Shopping (English)
0 references
1 February 2022
0 references
cash-back channel
0 references
online shopping
0 references
market segmentation
0 references
double marginalization
0 references
price discriminative effect
0 references
promotive effect
0 references