The Dynamics of Brand Loyalty: A Markovian Approach (Q5720600)

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scientific article; zbMATH DE number 3184434
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    The Dynamics of Brand Loyalty: A Markovian Approach
    scientific article; zbMATH DE number 3184434

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      The Dynamics of Brand Loyalty: A Markovian Approach (English)
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      1962
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      applications of probability theory and statistics
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