Competitive pricing and product strategies in the presence of consumers' social comparisons (Q6090160)

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scientific article; zbMATH DE number 7764645
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    Competitive pricing and product strategies in the presence of consumers' social comparisons
    scientific article; zbMATH DE number 7764645

      Statements

      Competitive pricing and product strategies in the presence of consumers' social comparisons (English)
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      14 November 2023
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      supply chain management
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      price competition
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      quality
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      product line
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      social comparisons
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