Use of contextual and model-based information in adjusting promotional forecasts (Q6167360)
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scientific article; zbMATH DE number 7709072
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| English | Use of contextual and model-based information in adjusting promotional forecasts |
scientific article; zbMATH DE number 7709072 |
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Use of contextual and model-based information in adjusting promotional forecasts (English)
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10 July 2023
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forecasting
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judgmental forecasting
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behavioural OR
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decision support systems
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promotions
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