An improved customer lifetime value model based on Markov chain (Q6574653)
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scientific article; zbMATH DE number 7883172
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| default for all languages | No label defined |
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| English | An improved customer lifetime value model based on Markov chain |
scientific article; zbMATH DE number 7883172 |
Statements
An improved customer lifetime value model based on Markov chain (English)
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18 July 2024
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customer lifetime value
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forecasting
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Markov chain model
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