An improved customer lifetime value model based on Markov chain

DOI10.1002/ASMB.2053MaRDI QIDQ6574653FDO

Authors Mohamed Ben Mzoughia, Mohamed Limam

Publication date 18 July 2024

Published in Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

zbMATH Keywords

forecastingcustomer lifetime valueMarkov chain model

Mathematics Subject Classification ID

Statistics (62-XX)

Cites work

• A Survey of Applications of Markov Decision Processes

Cited in

(1)

• The generalized linear model-based exponentially weighted moving average and cumulative sum charts for the monitoring of high-quality processes

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