Research on pricing and design optimization of cause marketing products (Q6606776)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: Research on pricing and design optimization of cause marketing products |
scientific article; zbMATH DE number 7914685
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Research on pricing and design optimization of cause marketing products |
scientific article; zbMATH DE number 7914685 |
Statements
Research on pricing and design optimization of cause marketing products (English)
0 references
17 September 2024
0 references
cause marketing
0 references
game theory
0 references
prosocial behavior
0 references
pricing decisions
0 references
