Research on pricing and design optimization of cause marketing products

DOI10.1007/978-981-19-9741-9_11MaRDI QIDQ6606776zbMATH OpenFDO

Authors Zhishuai Yan, Wei Xing

Publication date 17 September 2024

zbMATH Keywords

game theoryprosocial behaviorpricing decisionscause marketing

Mathematics Subject Classification ID

Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24)

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