Research on pricing and design optimization of cause marketing products

DOI10.1007/978-981-19-9741-9_11zbMATH Open1544.91146MaRDI QIDQ6606776FDOQ6606776

Authors: Zhishuai Yan, Wei Xing 

Publication date: 17 September 2024

zbMATH Keywords

game theoryprosocial behaviorpricing decisionscause marketing

Mathematics Subject Classification ID

Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24)

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