Marketing mix optimisation with practical constraints (Q6883885)
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scientific article; zbMATH DE number 8136913
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Marketing mix optimisation with practical constraints |
scientific article; zbMATH DE number 8136913 |
Statements
Marketing mix optimisation with practical constraints (English)
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16 December 2025
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marketing mix optimisation
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MMO
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optimisation
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semi-continuous variable
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cardinality constraint
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perspective reformulation
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mixed integer quadratic program
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MIQP
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mixed integer second-order cone program
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MISOCP
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