Marketing mix optimisation with practical constraints

DOI10.1504/IJOR.2024.141330MaRDI QIDQ6883885zbMATH OpenFDO

Authors Hsin-Chan Huang, Jie-Feng Xu, Alvin Lim

Publication date 16 December 2025

Published in International Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1504/IJOR.2024.141330

zbMATH Keywords

cardinality constraintmarketing mix optimisationMIQPMISOCPmixed integer quadratic programmixed integer second-order cone programMMOoptimisationperspective reformulationsemi-continuous variable

Mathematics Subject Classification ID

Marketing, advertising (90B60) Mixed integer programming (90C11) Quadratic programming (90C20)

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