A characterization for alpha convex functions (Q690405)

The author shows that for \(f(z)= z+\sum^ \infty_{k=2} a_ k z^ k\) holomorphic in the unit disk \(U\), \(f(z)f'(z)/z\neq 0\) for \(z\in U\), \(\alpha\in\mathbb{R}\), the following statements are equivalent: \((1-\alpha)\bigl(zf'(z)/f(z)\bigr)+\alpha \bigl(1+ zf'(z)/f(z)\bigr)\prec (1-z)/(1+z)\) and \[ \bigl((tf(sz)\bigr)/\bigl(sf(tz)\bigr)^{(1- \alpha)/2} \bigl(f'(sz)/f'(tz)\bigr)^{\alpha/2}\prec (1+tz)/(1+sz) \] for all \((s,t)\in\overline U\times\overline U\). Herein \(\prec\) means subordination in \(U\). Further a similar result for \(\emptyset\)-like functions is proved.