A personalized defection detection and prevention procedure based on the self-organizing map and association rule mining: Applied to online game site (Q704627)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A personalized defection detection and prevention procedure based on the self-organizing map and association rule mining: Applied to online game site |
scientific article |
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A personalized defection detection and prevention procedure based on the self-organizing map and association rule mining: Applied to online game site (English)
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19 January 2005
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Association rule mining
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customer relationship management
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customer retention
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data mining
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Self-organizing map
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