A personalized defection detection and prevention procedure based on the self-organizing map and association rule mining: Applied to online game site

DOI10.1023/B:AIRE.0000021067.66616.b0zbMath1078.68725OpenAlexW2011630659MaRDI QIDQ704627

Jae Kyeong Kim, Yeong Bin Cho, Hee Seok Song, Soung Hie Kim

Publication date: 19 January 2005

Published in: Artificial Intelligence Review (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1023/b:aire.0000021067.66616.b0

zbMATH Keywords

data mining Self-organizing map customer retention customer relationship management Association rule mining

Mathematics Subject Classification ID

Database theory (68P15) Learning and adaptive systems in artificial intelligence (68T05)

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