Robyn (Q76962)
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Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Robyn |
Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science |
Statements
Gufeng Zhou
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Leonel Sentana
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Igor Skokan
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2 July 2025
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Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.
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