Robyn

Authors Bernardo Lares, Gufeng Zhou, Leonel Sentana, Igor Skokan

Last update 2 July 2025

Copyright license MIT license, File License

Software version identifier 3.9.0, 3.10.3, PACKAGES.rds, 3.6.3, 3.7.2, 3.11.0, 3.11.1, 3.12.1

Description

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

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