A note on the analysis of the expected value of perfect information with respect to a class of R\&D projects (Q801805)

This note is concerned with the question if and when to carry out marketing operations that are aimed at completely reducing marketing uncertainties surrounding the value of a stationary R\&D project at its technical completion. It is shown that the benefits arising from these operations can be measured via the EVPI (the expected value of perfect information). In addition, it is observed that the timing of these operations should only be considered at the beginning of the project's life. Finally, a sensivitity analysis with respect to the statistical properties of the EVPI is performed.