The impact of sales promotions on store performance: a structural vector autoregressive approach (Q819445)
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scientific article; zbMATH DE number 5015848
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The impact of sales promotions on store performance: a structural vector autoregressive approach |
scientific article; zbMATH DE number 5015848 |
Statements
The impact of sales promotions on store performance: a structural vector autoregressive approach (English)
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28 March 2006
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promotional effectiveness
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retail promotions
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structural VAR
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short and long-term effects
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