Bundling and pricing of product with after-sale services (Q840629)
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scientific article; zbMATH DE number 5603415
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| English | Bundling and pricing of product with after-sale services |
scientific article; zbMATH DE number 5603415 |
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Bundling and pricing of product with after-sale services (English)
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13 September 2009
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Summary: Bundling is the sale of two or more products in combination as a package. In this paper, we consider the bundling and pricing of a complex durable product with after-sales repair and maintenance services. Product and service are two different, but related markets for this scenario. The problems of bundling and pricing are considered for two product market structures: monopoly and duopoly. In the monopoly case, the decision framework is an optimisation problem, whereas for the duopoly, the strategic interactions of the two firms are modelled as a two-stage non-cooperative game. These decision frameworks enable manufacturing firms to decide upon the product-service bundling and pricing.
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manufacturing service integration
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product bundling
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non-cooperative game
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sub-game perfect equilibrium
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product pricing
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after-sale services
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complex products
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durable products
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repair
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maintenance
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monopoly
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duopoly
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0.7918606996536255
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0.7698173522949219
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0.7563678026199341
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0.7556139230728149
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