Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market (Q889534)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market |
scientific article |
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Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market (English)
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9 November 2015
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online purchaser segmentation
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cluster analysis
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promotion strategy
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sensitivity to promotion strategy
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