Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market (Q889534)
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scientific article; zbMATH DE number 6505772
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| English | Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market |
scientific article; zbMATH DE number 6505772 |
Statements
Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market (English)
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9 November 2015
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online purchaser segmentation
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cluster analysis
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promotion strategy
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sensitivity to promotion strategy
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0.6732947826385498
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0.6487296223640442
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0.6460211873054504
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0.6362552046775818
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