Visualization of competitive market structure by means of choice data (Q964632)
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scientific article; zbMATH DE number 5697306
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| English | Visualization of competitive market structure by means of choice data |
scientific article; zbMATH DE number 5697306 |
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Visualization of competitive market structure by means of choice data (English)
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22 April 2010
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The author gives a case study of consumer choice data of personal-care products. The elasticities matrix of different brands is analyzed over time. A mixed logit approach is applied for the estimation of price elasticities, and the Tucker 3 model is used for three-mode principal components analysis of the data. These modes are (1) the receptivity, (2) the clout of brands, (3) the time mode. Different visualizations of the results are presented.
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elasticity
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mixed logit model
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three-mode principal components analysis
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receptivity
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clout
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0.7222593426704407
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0.7222593426704407
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0.721424400806427
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0.713674008846283
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