Maintaining Quality Standards in Franchise Chains

DOI10.1287/MNSC.41.11.1774MaRDI QIDQ4887759zbMATH OpenOpenAlexFDO

Authors Esther Gal-Or

Publication date 5 August 1996

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.41.11.1774

zbMATH Keywords

franchisingquality management

Mathematics Subject Classification ID

Marketing, advertising (90B60) Other game-theoretic models (91A40) Application models in control theory (93C95)

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Cited in

(1)

• On the economic geography of dual distribution -- the case of McDonald's in Germany

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