Marketing-Instrument Internet

MaRDI QIDQ2785445zbMATH OpenFDO

Authors Andreas Werner, Ronald Stephan

Publication date 23 February 1997

zbMATH Keywords

advertisinginformation structuresmarketingSite promotionWWW publishing

Mathematics Subject Classification ID

Introductory exposition (textbooks, tutorial papers, etc.) pertaining to computer science (68-01) Internet topics (68M11) Introductory exposition (textbooks, tutorial papers, etc.) pertaining to operations research and mathematical programming (90-01) Marketing, advertising (90B60)

Review text

The medium internet is explained not only in its technical processes but also concerning its characteristics during the communicational process.NEWLINENEWLINENEWLINEIt is shown how a present site for different kinds of products can be built and cared and what else is necessary to work with internet and WWW.NEWLINENEWLINENEWLINEThe contents contains paragraphs about the topics: effect of online advertizing information structures in WWW Internet as a communication and sales promotion instrument site promotion and success control marketing sources in internet.

Cited in

(1)

• Lessons from the front line: two key ways in which the internet has changed marketing forever

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