Michael Platzer

From MaRDI portal



List of research outcomes

This list is not complete and representing at the moment only items from zbMATH Open and arXiv. We are working on additional sources - please check back here soon!

PublicationDate of PublicationType
Leveraging purchase regularity for predicting customer behavior the easy way
International Journal of Research in Marketing
2021-03-01Paper
BTYDplus2021-01-21Software
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
Marketing Science
2016-09-01Paper


Research outcomes over time


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