Leveraging purchase regularity for predicting customer behavior the easy way

DOI10.1016/J.IJRESMAR.2020.09.002MaRDI QIDQ131065FDO

Authors Michael Platzer, Thomas Reutterer, Nadine Schröder

Publication date March 2021

Published in International Journal of Research in Marketing (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/J.IJRESMAR.2020.09.002

Cited in

(1)

• BTYDplus

This page was built for publication: Leveraging purchase regularity for predicting customer behavior the easy way

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q131065)