Modeling large data sets in marketing

DOI10.1111/1467-9574.00086MaRDI QIDQ4259385zbMATH OpenOpenAlexFDO

Authors

Publication date 23 August 1999

Published in Statistica Neerlandica (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1111/1467-9574.00086

zbMATH Keywords

customer transaction dataresponse modelssingle source data

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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