New product launch decisions with robust optimization

DOI10.1007/S10287-015-0237-YMaRDI QIDQ1789598zbMATH OpenOpenAlexFDO

Authors Elçin Çetinkaya, Aurélie Thiele

Publication date 10 October 2018

Published in Computational Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10287-015-0237-y

zbMATH Keywords

Bass modelsnew product introductionrobust optimization

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Linear programming (90C05) Mixed integer programming (90C11) Nonconvex programming, global optimization (90C26)

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Cites work

• A new product growth for model consumer durables
• Computing robust basestock levels
• scientific article; zbMATH DE number 1416629 (Why is no real title available?)
• Innovation diffusion uncertainty, advertising and pricing policies
• Robust assortment optimization in revenue management under the multinomial logit choice model
• The Price of Robustness

Cited in

(3)

• New algorithms for product positioning
• Product-line planning under uncertainty
• Robust product line design

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