Optimally integrating ad auction into e-commerce platforms

DOI10.1007/978-3-031-20796-9_4MaRDI QIDQ6830461zbMATH OpenFDO

Authors Weian Li, Qi Qi, Changjun Wang, Chang-Yuan Yu

Publication date 3 August 2023

Published in Lecture Notes in Computer Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-031-20796-9_4

zbMATH Keywords

ad auctionse-commerce platformsoptimal mixed arrangements

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26)

Cited in

(1)

• Position auctions for sponsored search in marketplaces

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