Optimizing performance-based internet advertisement campaigns
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Recommendations
- Dynamic bidding strategies in search-based advertising
- Improvements to the linear programming based scheduling of web advertisements
- Heuristic Bayesian targeting of banner advertising
- Integrated ad delivery planning for targeted display advertising
- Maximally representative allocations for guaranteed delivery advertising campaigns
Cited in
(14)- Predicting click-through rates of new advertisements based on the Bayesian network
- A mathematical model for personalized advertisement in virtual reality environments
- Exact and heuristic methods for personalized display advertising in virtual reality platforms
- Heuristic Bayesian targeting of banner advertising
- Improvements to the linear programming based scheduling of web advertisements
- On targeting Markov segments
- Detecting coalition frauds in online-advertising
- A MILP approach to the optimization of banner display strategy to tackle banner blindness
- Control problems in online advertising and benefits of randomized bidding strategies
- Penalized and Constrained Optimization: An Application to High-Dimensional Website Advertising
- Cost-per-impression pricing for display advertising
- Optimal price/advertising menus for two-sided media platforms
- Planning online advertising using Gini indices
- Modeling & Optimization for Streaming Listening Demand
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