Michael Platzer

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List of research outcomes

This list is not complete and representing at the moment only items from zbMATH Open and arXiv. We are working on additional sources - please check back here soon!

PublicationDate of PublicationType
Leveraging purchase regularity for predicting customer behavior the easy way
International Journal of Research in Marketing
2021-03-01Paper
BTYDplus2021-01-21Software
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
Marketing Science
2016-09-01Paper


Research outcomes over time


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