PETAPS: A prototype decision support system for consumer product marketing and promotion

DOI10.1016/0377-2217(94)00156-7MaRDI QIDQ1390282zbMATH OpenOpenAlexFDO

Authors Joseph G. Davis, David Sundaram

Publication date 23 June 1999

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/0377-2217(94)00156-7

zbMATH Keywords

consumer goods manufacturingdecision support systemsplanningpromotion evaluationtracking

Mathematics Subject Classification ID

Theory of languages and software systems (knowledge-based systems, expert systems, etc.) for artificial intelligence (68T35) Marketing, advertising (90B60)

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(10)

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Describes a project that uses

Uses Software

• Lotus 1-2-3

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