A comparative study of marketing channel multiagent Stackelberg model based on perfect rationality and fairness preference

DOI10.1155/2014/527458MaRDI QIDQ1724331zbMATH OpenOpenAlexWikidataFDO

Authors Xu Yang, Yiwan Sun, Chuan Ding, Kai-Hong Wang

Publication date 14 February 2019

Published in Abstract and Applied Analysis (Search for Journal in Brave)

Copyright license Creative Commons Attribution 3.0 Unported

Full work available at URL https://doi.org/10.1155/2014/527458

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Rationality and learning in game theory (91A26)

Recommendations

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• Stackelberg leadership in a marketing channel
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Cites work

• A Theory of Fairness, Competition, and Cooperation
• Channel coordination mechanism with retailers having fairness preference -- an improved quantity discount mechanism
• Coordination of a supply chain with one-manufacturer and two-retailers under demand promotion and disruption management decisions
• Designing pricing contracts for boundedly rational customers: does the framing of the fixed fee matter?
• Estimating the influence of fairness on bargaining behavior
• Social preferences and supply chain performance: an experimental study

Cited in

(1)

• Channels coordination game model based on result fairness preference and reciprocal fairness preference: a behavior game forecasting and analysis method

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