scientific article; zbMATH DE number 6874174

DOI10.13195/J.KZYJC.2016.0741zbMATH Open1399.90159MaRDI QIDQ4643104FDOQ4643104

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Publication date: 25 May 2018

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zbMATH Keywords

pricing strategiesenvy preferencemarketing efforts levelquality efforts levelsympathy preference

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Cooperative games (91A12) Microeconomic theory (price theory and economic markets) (91B24)

Cited In (5)

• Simple Pricing Schemes For Consumers With Evolving Values
• A comparative study of marketing channel multiagent Stackelberg model based on perfect rationality and fairness preference
• Envy and pricing of quality in adverse selection
• Optimal Pricing Strategy in Marketing Research Consulting
• Supply chain quality and pricing decisions with retailer fairness concerns and consumer dynamic reference quality effects

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