Creating a marketing strategy in healthcare industry: a holistic data analytic approach

DOI10.1007/S10479-017-2493-4zbMath1434.90076OpenAlexW2611734786MaRDI QIDQ1730517

Asil Oztekin

Publication date: 6 March 2019

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-017-2493-4

zbMATH Keywords

data miningdata analyticsmarketing strategycustomer relationship managementhealthcare operations

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (2)

On multivariate randomized classification trees: \(l_0\)-based sparsity, VC dimension and decomposition methods ⋮ Dynamic interplay of environmental sustainability and corporate reputation: a combined parametric and nonparametric approach

Uses Software

• C4.5

Cites Work

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