A dynamic evolution model of human opinion as affected by advertising

DOI10.1016/j.physa.2014.07.055zbMath1395.90169OpenAlexW2019811828MaRDI QIDQ1783108

Qing-An Zeng, Yun Liu, Su-Meng Diao, Gui-Xun Luo, Fei Xiong

Publication date: 20 September 2018

Published in: Physica A (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.physa.2014.07.055

zbMATH Keywords

advertisingopinion dynamicsCODA modelforgetting curve

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60)

Related Items (2)

Dynamics of a nonlinear differential advertising model with single parameter sales promotion strategy ⋮ Perturbed anisotropic opinion dynamics with delayed information

Cites Work

• Unnamed Item
• Sociophysics: The Sznajd model and its applications
• An opinion diffusion model with clustered early adopters
• The impact of competing zealots on opinion dynamics
• How effective is advertising in duopoly markets?
• A biased review of sociophysics
• Complex networks: structure and dynamics
• A Guide to First-Passage Processes
• SOCIOPHYSICS: A REVIEW OF GALAM MODELS
• CONTINUOUS OPINIONS AND DISCRETE ACTIONS IN OPINION DYNAMICS PROBLEMS
• CONTINUOUS OPINION DYNAMICS UNDER BOUNDED CONFIDENCE: A SURVEY
• Sociophysics: A new approach of sociological collective behaviour. I. mean‐behaviour description of a strike
• A model for spatial conflict

This page was built for publication: A dynamic evolution model of human opinion as affected by advertising