Visualization and analysis of clickstream data of online stores for understanding web merchandising

DOI10.1023/A:1009843912662MaRDI QIDQ1859865zbMATH OpenOpenAlexFDO

Authors Juhnyoung Lee, Mark Podlaseck, Edith Schonberg, Robert Hoch

Publication date 20 February 2003

Published in Data Mining and Knowledge Discovery (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1023/a:1009843912662

zbMATH Keywords

business intelligencee-commercemarketingmerchandisingvisualization

Mathematics Subject Classification ID

Database theory (68P15) Learning and adaptive systems in artificial intelligence (68T05) Computing methodologies and applications (68U99)

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Describes a project that uses

Uses Software

• SPRINT

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