A mathematical model for personalized advertisement in virtual reality environments

DOI10.1007/S00186-016-0567-8zbMATH Open1388.60138OpenAlexW2570341871MaRDI QIDQ2014370FDOQ2014370

Authors: Kemal Kilic, Menekse G. Saygi, Semih Onur Sezer 

Publication date: 11 August 2017

Published in: Mathematical Methods of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00186-016-0567-8

Recommendations

• Exact and heuristic methods for personalized display advertising in virtual reality platforms
• Optimizing performance-based internet advertisement campaigns
• Optimal distributed dynamic advertising
• AdCell: ad allocation in cellular networks
• Scheduling of dynamic in-game advertising

zbMATH Keywords

stochastic optimizationMarkov processespersonalized advertisementvirtual reality environments

Mathematics Subject Classification ID

Applications of continuous-time Markov processes on discrete state spaces (60J28) Stochastic programming (90C15) Continuous-time Markov processes on discrete state spaces (60J27) Markov and semi-Markov decision processes (90C40)

Cites Work

• Approximate Dynamic Programming

Cited In (3)

• Compound Poisson disorder problem with uniformly distributed disorder time
• On targeting Markov segments
• Exact and heuristic methods for personalized display advertising in virtual reality platforms

This page was built for publication: A mathematical model for personalized advertisement in virtual reality environments

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q2014370)