Nudge the lunch: a field experiment testing menu-primacy effects on lunch choices

DOI10.3390/G12010002MaRDI QIDQ2052479zbMATH OpenOpenAlexFDO

Authors Ola Andersson, Lif Nelander

Publication date 26 November 2021

Published in Games (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.3390/g12010002

zbMATH Keywords

behavioral economicsfield experimentlimited attentionmenu interventionnudgingsaliencesustainable food consumption

Mathematics Subject Classification ID

Experimental work for problems pertaining to game theory, economics, and finance (91-05) Decision theory (91B06)

Review text

Summary: By way of a field experiment conducted at a university cafeteria this paper finds that placing a vegetarian option instead of a meat option at the top of a menu decreases the share of meat dishes sold by 11\%. This translates to a 6\% decrease of daily emissions due to food sales. Using data on payment method, we find that the result is most likely driven by non-students responding to the nudge.

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Cites work

• Salience theory of choice under risk

Cited in

(1)

• Does the nudge effect persist? Evidence from a field experiment using social comparison message in China

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