Preannouncement strategy of platform-type new product for competing platforms: technical or marketing information

DOI10.3934/JIMO.2020155OpenAlexW3094756090MaRDI QIDQ2076435FDOQ2076435

Authors: Ye Jiang, Tiaojun Xiao 

Publication date: 16 February 2022

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2020155

zbMATH Keywords

game theorytwo-sided marketdevelopers' capabilitynew product preannouncement strategyplatform heterogeneity

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

Cites Work

• Advertising competition with market expansion for finite horizon firms
• Two-sided markets, competitive bottlenecks and exclusive contracts
• Platform pricing in mixed two-sided markets
• Global and local advertising strategies: a dynamic multi-market optimal control model

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