Preannouncement strategy of platform-type new product for competing platforms: technical or marketing information

DOI10.3934/JIMO.2020155MaRDI QIDQ2076435zbMATH OpenOpenAlexFDO

Authors Ye Jiang, Tiaojun Xiao

Publication date 16 February 2022

Published in Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL https://doi.org/10.3934/jimo.2020155

zbMATH Keywords

developers' capabilitygame theorynew product preannouncement strategyplatform heterogeneitytwo-sided market

Mathematics Subject Classification ID

Marketing, advertising (90B60) Applications of game theory (91A80)

Cites work

• Advertising competition with market expansion for finite horizon firms
• Global and local advertising strategies: a dynamic multi-market optimal control model
• Platform pricing in mixed two-sided markets
• Two-sided markets, competitive bottlenecks and exclusive contracts

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