Analysis on the influence of retailer's introduction of store brand under manufacturer's product line strategy
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Publication:2691218
DOI10.3934/jimo.2021220OpenAlexW4206741894MaRDI QIDQ2691218
Yuhang Li, Yuanyuan Jiao, Jun Du
Publication date: 29 March 2023
Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.3934/jimo.2021220
Transportation, logistics and supply chain management (90B06) Mathematical modeling or simulation for problems pertaining to game theory, economics, and finance (91-10)
Cites Work
- Shelf-space allocation of national and private brands
- Supply chain interactions due to store-brand introductions: the impact of retail competition
- Monopoly and product quality
- The impacts of e-tailer's private label on the sales mode selection: from the perspectives of economic and environmental sustainability
- Competing with channel partners: Supply chain conflict when retailers introduce store brands