Product innovation, process innovation and advertising-based goodwill: a dynamic analysis in a monopoly

DOI10.3934/JIMO.2021223OpenAlexW4205895528MaRDI QIDQ2691222

Genlong Guo, Shoude Li

Publication date: 29 March 2023

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2021223

zbMATH Keywords

process innovationproduct innovationadvertising-based goodwill

Mathematics Subject Classification ID

Application models in control theory (93C95) Dynamical systems in control (37N35) Dynamical systems in optimization and economics (37N40)

This page was built for publication: Product innovation, process innovation and advertising-based goodwill: a dynamic analysis in a monopoly